I’ve been meaning to do this for a while. I’m incredibly grateful to the many authors who’ve offered advice in the past and led me to some wonderful online resources. Be warned, some of these will take over your life.
Not all of them are free. Whether they’re worthwhile will be an individual decision. I advise using them as a reader, where applicable, before deciding if they’re right for you.
Online book mock-ups
https://diybookcovers.com/3Dmockups/# (free) This is a fantastic resource. Highly recommended and incredibly easy to use.
Marketing, book cover creation, social media scheduling
https://www.canva.com (there are free options. I only purchased a subscription when I wanted to start scheduling social media posts).
https://later.com Like Canva, but good for scheduling to Instagram even with a free account.
https://www.coffeepotbookclub.com Mary Anne Yarde runs exquisitely well organised blog tours, amongst other promotion services, based in the UK – (fees but incredibly reasonable)
https://www.hfvirtualbooktours.com Book tours with a slightly more international flavour. Host is based in the US. (fees apply)
https://thehistoryquill.com A book club, with an ever growing portfolio of writer tools, from cover design to editing, with the added bonus of offering both an ARC service and a beta readers service, as well as writing courses. (fees apply)
https://www.flintlockcovers.com My first experience of having a cover made from the ground up (The Custard Corpses). Genuinely, an amazing artist. (fees apply)
https://thebookcoverdesigner.com/product-category/premade-book-covers/ Where you can buy ready-made book covers, with some wiggle room for changes (fees apply). (The Dragon of Unison book covers, amongst others)
Universal links for your book(s)
https://www.booklinker.net (free although with the option to have a subscription) There are also other options.
You can also run an Amazon affiliate account for Amazon only links.
Stock images for advertising or book covers
https://www.dreamstime.com (subscription required for most images)
ARC services – get your book out there before release
This service is also available with The History Quill, who also offer a Beta reading service, as well as editing options.
BookBub Even if you don’t promote with them, it’s worthwhile having an author account with them. Offers promotions to the US, UK, AU, CA and India (You can just do the US or just do International). Promotions can be expensive and you have to apply for them.
TheFussyLibrarian Mainly US based (I think). Here, you book and pay for your promotion. You get to decide on the date.
I will be adding to this as I discover new resources.